MLA Adoption Program delivers $81.6 million boost to producers
Key points
- $81.6 million in annual net benefits achieved by producers participating in the MLA Adoption Program in 2024–25
- More than 11,200 producers and 3,000 advisors engaged in MLA adoption and extension activities across Australia
- 139 million hectares of agricultural land influenced, driving widespread practice change
Australian red meat producers are reaping the rewards of innovation, with Meat & Livestock Australia’s (MLA) Adoption Program delivering $81.6 million in net annual benefits in 2024–25, according to the latest Producer Adoption Outcomes Report.
Producers see real-world results
Australian red meat producers have realised substantial economic and productivity gains by adopting improved on-farm practices, supported by MLA Adoption Program. Since 2015, long-term modelling shows this program has delivered a total of $1.34 billion in net benefits to producers.
These gains reflect measurable improvements in pasture utilisation, livestock performance, and business resilience. Producers report increased weight gains, higher weaning rates, improved feed budgeting, and reduced input costs. For example, participants in the Profitable Grazing Systems component of the program have improved grazing management and fertiliser strategies, while Nutrition EDGE workshops have enabled tailored supplementation programs to boost herd productivity.
Widespread engagement and impact
Participation in the MLA Adoption Program remains strong, with 11,209 producers and 3,047 advisors engaged in activities such as Profitable Grazing Systems, Producer Demonstration Sites, EDGE network, and BredWell FedWell.
The program has influenced more than 139 million hectares of agricultural land, driving practice change across cattle, sheep, and goat enterprises nationwide.
According to MLA’s Program Manager for Adoption, Sally Leigo, these results show the real-world impact of the MLA Adoption Program.
“Producers aren’t just learning new techniques, they’re transforming their businesses. We’re seeing productivity lift through better grazing management, improved herd performance with tailored nutrition strategies, and greater resilience through informed, data-driven decisions,” Ms Leigo said.
“Every workshop, demonstration, and forum is an opportunity for producers to gain confidence, connect with peers, and put proven research into practice.
“The outcomes speak for themselves: measurable returns, healthier livestock, and more profitable, sustainable enterprises.”
Supporting sustainable growth
MLA’s approach combines peer-to-peer learning, supported coaching, and digital resources to ensure practice change is practical and sustainable.
By building advisor capability and connecting producers with proven research outcomes, MLA is helping the red meat industry achieve long-term profitability and sustainability.
To learn more, visit the 2024–25 Producer Adoption Outcomes Report.
